This week on #GolfCartingTV, go behind the scenes at MODZ in Austin, Texas with Matt White! Tour their 65,000+ square foot operation and discover how this online-born company has grown into a full-scale manufacturer of premium golf cart accessories, from custom upholstery to innovative lithium batteries.
Company History:
Founded in 2010 by Aaron Gouldie, MODZ started selling seat kits on eBay and evolved into a major manufacturer. The “ride modz” (modifications) concept took off in 2018-2019, with explosive growth during COVID as people spent time customizing their carts at home.
What We Tour:
Custom Upholstery Department (JR & Bill)
20 years automotive upholstery expertise applied to golf carts
Intricate designs balanced with production efficiency
CNC-cut patterns with hand-assembled craftsmanship
High-end covers on cost-effective structures
Industry leaders being copied by competitors
Windshield Innovation (Colin & Chris)
Premium windshields manufactured in-house
Cold-formed polycarbonate (not heat-bent acrylic)
Brake press process = higher quality, lower failure rate
American manufacturing bringing jobs back to the U.S.
Rigorous QC with every employee trained to spot defects
MODZ Lithium Battery (Matt from MODZ)
Partnership with EKT (20+ years battery expertise, forklift industry)
Blade cell technology for superior heat distribution
Limited Lifetime warranty
Bluetooth app connectivity with monitoring and scheduling
Schedule charging during low-rate hours (2-4 AM)
Vacation mode (charges weekly while you’re away)
175Ah and 105Ah models for different applications
Simple installation across all cart models
Warehouse & Logistics (Mark)
65,000 square foot facility
First to release 16″ wheels and 15×10 configurations
In-house tire and wheel assembly (OEM to retail)
Pushing innovation in wheels and tires annually
Veteran workforce built on taking care of people
Company Philosophy:
“Take care of your people, they’ll take care of you” – Aaron Gouldie.
From 6-7 employees to a massive operation with expansion underway.
MODZ
Austin, Texas
65,000+ sq ft manufacturing facility
Online to full-scale manufacturer
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